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Reels ▶ Branding ✦ Social Media Motion Content

Est. 2022 · Cairo, Egypt

Behind The Reels.

We make short-form content that earns the second swipe. Strategy, design & execution — in one place.

See Our Work → Get In Touch
Selected Work

Work.

Brand & Social.

3 Brands

Real Estate.

6 Projects

Food & Bev.

6 Projects
Café Launch FNB · PLACEHOLDER
Menu Campaign FNB · PLACEHOLDER
Behind The Kitchen FNB · PLACEHOLDER
New Location FNB · PLACEHOLDER
Chef's Special FNB · PLACEHOLDER
Seasonal Campaign FNB · PLACEHOLDER

Events.

6 Projects
Festival Coverage EVENTS · PLACEHOLDER
Corporate Summit EVENTS · PLACEHOLDER
Brand Activation EVENTS · PLACEHOLDER
Product Launch EVENTS · PLACEHOLDER
Gala Night EVENTS · PLACEHOLDER
Pop-Up Opening EVENTS · PLACEHOLDER

Entertainment.

6 Projects
Music Video ENTERTAINMENT · PLACEHOLDER
Podcast Identity ENTERTAINMENT · PLACEHOLDER
Web Series Trailer ENTERTAINMENT · PLACEHOLDER
Influencer Campaign ENTERTAINMENT · PLACEHOLDER
Brand x Artist ENTERTAINMENT · PLACEHOLDER
Creator Package ENTERTAINMENT · PLACEHOLDER

Motion.

6 Projects
Brand Animation MOTION · PLACEHOLDER
Kinetic Typography MOTION · PLACEHOLDER
3D Product Animation MOTION · PLACEHOLDER
Logo Reveal MOTION · PLACEHOLDER
Data Viz Film MOTION · PLACEHOLDER
Motion Kit MOTION · PLACEHOLDER

Long Form.

6 Projects
Brand Documentary LONGFORM · PLACEHOLDER
Culture Film LONGFORM · PLACEHOLDER
Product Deep Dive LONGFORM · PLACEHOLDER
Founder Story LONGFORM · PLACEHOLDER
Year in Review LONGFORM · PLACEHOLDER
Client Success LONGFORM · PLACEHOLDER

Brands We've Moved

What We Do

Services.

01

Social Media Management

Full-cycle management from strategy to publishing. We handle content calendars, community, and analytics across Instagram, TikTok, and beyond.

02

Reels & Short-Form Video

Scroll-stopping vertical video crafted for hooks, retention, and shares. Scripting, filming, and post-production — all in-house.

03

Brand Identity & Design

Logos, color systems, typography, brand guidelines, and visual language that makes your brand unforgettable — online and off.

04

Motion & Animation

Dynamic motion graphics, kinetic typography, and animated stories that transform static content into memorable experiences.

05

Content Strategy

Data-informed content roadmaps built around your audience, your goals, and the algorithm. No guessing — just growth.

06

Paid Ads Creative

High-converting ad creatives for Meta, TikTok, and Google. We make ads that people actually watch — then click.

We don't make content. We make stops.

50+ Brands
3+ Years
1M+ Views
Cairo-based ✦

BTR is a creative agency specializing in short-form content, brand identity, and social media strategy. We build scroll-stopping work for brands that want to be remembered.

Our team of directors, designers, and strategists work together to turn brand stories into content that moves — in every sense of the word. From concept to launch, we're your creative partners.

Work With Us →
Get In Touch

Let's
Talk.

Tell us about your brand and let's figure out how we can move it forward.

Email

marcosemad4650@gmail.com

WhatsApp

+201202885716

Instagram

@behindthereels